Lululemon + Weeding Fork

Randomly assigned Brand and Gardening tool.

Project Overview

Design a garden tool for the “Lululemon”. This garden tool should not only meet the functional requirements of typical garden tasks but also embody the unique brand identity and values. The objective is to create a product that aligns with the brand's core message and resonates with its target audience.

Modeling Process

Shaping Foam

What, Lululemon?

Lululemon is a premium lifestyle brand, known for its high-quality activewear and commitment to innovation and community. Its focus on quality, sustainability, and experiential retail has cultivated a loyal customer base, while strategic marketing efforts reinforce its aspirational image. With strong financial performance and a dedication to social responsibility, Lululemon remains a dominant force in the athletic apparel market.

Customer

Demographics

Age: 20s ~ 40s

Gender: Both Women & Men

Type: Yoga / Fitness Enthusiasts

Values: work-life balance & Invested in self-image as conscious and stylish

Wealth: Generally affluent

Market Research

Explorations & Process

Branding Objectives

(Prediction based on analysis)

Functionality, Aesthetics, Ergonomics
Sleek and modern with comfortable handles and use light weight materials to cater the active style conscious customer base
Sustainable materials and Eco-Friendly manufacturing process
Innovative form and style